PURE Bioscience Marketing Education
The Need
PURE Bioscience is a bioscience company that has developed the patented silver dihydrogen citrate (SDC) antimicrobial platform technology. This new technology is being commercialized as a disinfectant and an active ingredient/preservative in personal care, household and industrial products.
With this new innovative product rollout, PURE Bioscience needed to produce a marketing and education animation for its customers that would in detail explain the product’s science and benefits.
The Solution
KDG developed a high definition 3D animation of PURE Bioscience’s SDC molecule, showcasing the product’s benefits and advantages as new antimicrobial technology.
The production process involved developing a storyboard to map out the key visual elements to design in addition to scripting narration for final voice-over integration.
Since the completion of the animation, PURE Bioscience has been leveraging it heavily for speaker presentation, trade show venues and publishing on various industry websites.
Follow this link to see the animation,