Customer Learning Portal
Build customer loyalty and keep them coming back for more.
Whether your customers are AHPs, HCPs, Physicians, or Fellows, an education-based learning portal offers them value-added education and training content that is specific to your products and/or therapies. Engage them and make meaningful connections with your product or therapeutic learning experience. Build trust when they know that they can find answers there and they will return to it time after time.
This trust will strengthen your relationship with your customers, promote your brand, and position yourself as a ‘go-to’ resource.
AHP and HCP Education
Perhaps you may be launching a new device or therapy, or want to create more visibility to an existing device or therapy, a learning portal is a perfect vehicle to accomplish the goal. A learning portal can contain training modules, case studies, KOL interviews, videos, workbooks, webinars, FAQs, and various other resources. A learning portal makes it easy for customers to find all the information they need about a device or therapy they are interested in.
Physician Training
Perhaps you have one or multiple active clinical trials. Password-protected learning portals or individual microsites are a great place for your clinical trial participants to access the latest protocol, recruitment resources, latest news, and FAQs. Record key webinars and make them available 24/7. Frequently updating the content will keep your visitors coming back for more. You can also provide forums where Investigators and Research Coordinators can share their latest cases.
Fellows Education
If you want to convert your Fellows into loyal customers, offering them a learning portal destination to access pertinent information can accomplish this. Perhaps they missed a live webinar event. Record your events and make them available 24/7. Keep an updated Career Map where Fellows can search for practices and institutions with open Fellow positions. Announce upcoming programs and enable Fellows to register for these events.
